From Devils Fan to Sports Creator | Alessandra Lucia on New York Sirens, Wellness, and Brand Building

Alessandra Lucia joins The Winded Podcast to share her journey from growing up as a passionate New Jersey Devils fan to working behind the scenes in the hockey world. She talks about game-day life with the Devils and the New York Siren, what it is like being around the rink, and how her love for sports helped shape her career.

The conversation also dives into social media, content creation, and how Alessandra built her “Sporty Lux” brand by blending sports, lifestyle, and wellness in an authentic way. She explains how she approaches brand partnerships, why staying genuine matters online, and how she is expanding her platform into wellness education, hormone health, Pilates, and entrepreneurship.

Alessandra also shares her vision for a wellness-focused café and community space in Jersey City, along with insights on healthy habits, sports culture, fan experience, and building a personal brand that connects with people.

This episode is great for fans of hockey, the New Jersey Devils, the New York Siren, sports media, social media strategy, wellness, hormone health, Pilates, entrepreneurship, and women in sports.

Follow Alessandra